The company is attending the most important international design event for the first time, participating in the MDW25 The company is attending the most important international design event for the first time, participating in the

Arbe is a multifunctional materials library covering over 400 square metres, bringing together versatile and innovative materials for interior design: finishes, coverings, technologies, systems and furnishing components that express excellence in various fields and fit in with current trends for the development of contract, work, hospitality and retail projects.

For Salone del Mobile week, Arbe Design Garage has developed a multi-channel strategy in which a branded Topolino Dolcevita, managed by a dedicated team, will be present in strategic areas of the event, interacting with the public through interviews and quizzes.

Alongside activities in the city, specific content will be created and shared daily on social media platforms, referring to partners through sections, banners and links to their websites. For Autmind, the team has developed a series of questions, with a lively and engaging tone of voice, designed specifically to describe the company's sector of activity and values.

Queste interviste, in modalità semi-live con moderazione, partiranno dalla visione di un prodotto iconico di Autmind per comunicare, grazie a spunti ironici e divertenti, caratteristiche e funzionalità principali dei sistemi-parete.